What Small Businesses Should Know About Influencer Selection

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This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have  carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models  Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results  of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...
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American Companies Investing in Brazil: Opportunities and Challenges

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Brazil is a great place for experienced U.S. exporters to sell their goods because it has the biggest consumer market and GDP in South America. The United States is Brazil's second-biggest trade partner. They have a strong business relationship and both want the other country to do well. In 2022, Brazil had the third biggest economy in the Western Hemisphere, worth $1.92 trillion. It also had the second most people, with 215 million. Brazil's land area is bigger than the entire United States, and the business climate varies from region to region. These areas have most of the country's people and economic activity. Historically, these states have been the ones that have driven economic growth through competitive businesses like manufacturing, farming, mining, and energy. São Paulo is the country's financial capital and the main place where foreign business is done. This was a rise of 21.8% from 2021.

Oil and gas, agricultural equipment, aerospace, and manufacturing are all important businesses in Brazil for U.S. exporters


In spite of this, U.S. exporters in many different fields continue to be successful in Brazil because of the country's diverse domestic market, its appetite for foreign goods, and its positive views of American technology and brands. It was January 2023 when President Luiz Inacio Lula da Silva took office. There are many ways for U.S. and Brazilian government officials and the private sector to talk to each other, so progress in the two countries' business relationships has been slow but steady over the last ten years. The business relationship between the U.S. and Brazil took a big step forward in February 2022, when the U.S.-Brazil Protocol Relating to Trade Rules and Transparency went into effect. This protocol includes new promises on Good Regulatory Practices, Anticorruption, and Customs Administration and Trade Facilitation. Legally, these Protocols bind both governments to the promises made in the three addenda. According to SelectUSA, the U.S. Government's investment marketing program, Brazil was the biggest source of Foreign Direct Investment (FDI) into the U.S. from South America in 2022. This means that Brazil was also a good place for U.S. exports. In addition, the U.S. Bureau of Economic Analysis says that the value of Brazil's job-creating FDI in the U.S. was $30.6 billion in 2022, based on the market of the ultimate beneficial owner (UBO). At first, Brazil may be a tough market for many U.S. exporters, but those who are willing to put in the time and effort to learn about and get around the problems that come with doing business in this geographically diverse, resource-rich, and economically dynamic country will definitely be able to succeed. Brazil is a great place for experienced U.S. exporters to sell their goods because it has the biggest consumer market and GDP in South America. The United States is Brazil's second-biggest trade partner. They have a strong business relationship and both want the other country to do well. Even though U.S. brands and goods are in high demand in their home countries, exporters often have trouble because of the complicated rules and taxes in those countries. So, if you want to be successful at exporting to Brazil, you need to know a lot about the local market trends and rules.

To do business in Brazil, you need to know a lot about the country's culture, politics, and the high direct and secondary costs of doing business


Which are called the "Custo Brasil" or "Brazil Cost" in Portuguese. Brazil has been working to make changes that will make doing business easier. A 2021 "Doing Business" rule is one of the most recent changes. Its goal is to make it easier to start a business, make trade with other countries easier, and give minority shareholders in private companies more power. The country passed new transfer pricing rules in June 2023. These rules will make it less likely for multinational companies that bring back income to be taxed twice. In 2024, this change will become law. The Brazilian Congress is also thinking about a change that would make the country's tax system much simpler and more in line with international standards. Although Brazil's new laws are a step in the right way toward economic integration, the country's labor laws still need more changes. Companies that want to sell their goods in Brazil should find local partners and customs brokers to help them deal with the country's complicated tax, legal, and regulatory systems. These are some of the problems that U.S. companies may face in Brazil: Tax System That Is Hard to Understand: Since Brazil does not have a free trade deal, it taxes and tariffs goods and services from the US and other countries very heavily. In addition, Brazil taxes and fees imports at the federal, state, and local levels, which can make foreign goods cost twice as much in Brazil. The Brazilian Congress is likely to pass tax simplification legislation later this year, but the tax system will still be very complicated until it is put into place. The phase of execution is likely to start in 2026 and last until 2032. It's important to remember that the tax change will make things a lot easier for all companies doing business in Brazil if it comes through. Other Non-tariff Barriers: U.S. exporters will likely face a complicated regulatory system, weak or nonexistent intellectual property protection and regulation, and unique standards that don't always match up with the international standards that the U.S. uses. Companies have to deal with a lot of different federal, state, and local rules that affect their goods. They also have to be ready to meet standards and technical requirements that are different from those used in the US. This means that a company may need to test and re-certify its goods to make sure they meet the technical standards used in Brazil, even if those products have already been tested and passed the tests in the US.

Costs and delays related to logistics


Bad infrastructure and inefficient customs procedures can make it take longer for goods to get to their destination than shippers are used to. Businesses should know that getting their goods to market may cost them money and take longer than planned. But over the past few years, Brazil has taken steps to fix its infrastructure and inefficient government. As a result, the time and cost it takes to clear goods are going down. The US and Brazilian customs offices signed a Mutual Recognition Arrangement in September 2022. This makes it easier for them to work together on trade and security issues and shortens wait times at the border for traders they know. Public procurement processes that aren't clear: Because of requirements for local material, government tenders often favor domestic players. The Government of Brazil (GOB) buys the most goods and services in Brazil. However, companies may find it hard to get through the government buying process if they don't have the right contacts and information. In April 2021, Brazil passed a new government procurement law that more closely follows global procurement practices for government contracts.

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