What Small Businesses Should Know About Influencer Selection

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This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have  carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models  Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results  of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...
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American Companies Leading the Way in Brazil

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 Brazil is a desirable destination for companies seeking to invest in South America, as it is home to approximately half of the region's wealth. Nevertheless, the intricate business environment and exorbitant expenses can present a challenge when conducting business in Brazil. A comprehensive comprehension of the economic system and the regulations that companies must adhere to is essential for successful expansion. Brazil, officially known as the Federative Republic of Brazil, is the largest country in South America and the fifth largest in the globe in terms of size, with a territory of approximately 8.5 million square kilometers. The nation is divided into 26 states (estados) and a federal district (distrito federal), which serves as the government's headquarters and the Federal Capital of Brazil, Brasilia. Brazil boasts the eighth largest purchasing power parity and the tenth largest gross domestic product (GDP) in the globe. Consequently, conducting business in Brazil necessitates a comprehensive comprehension of the local environment, which encompasses the challenging accounting and tax procedures, as well as the elevated operational expenses that are linked to specific business activities, which are referred to as the "Custo Brasil" in Portuguese.

The World Economic Forum's 2018 Brazil Competitiveness and Inclusive development Lab report revealed


That the country had fallen behind other emerging markets in productivity development due to its excessive reliance on its substantial domestic market and commodities exports. In spite of this, Brazil's economy is currently on the brink of recovery, in large part due to a variety of government initiatives that have been implemented to promote fiscal sustainability and market liberalization. This has resulted in a significantly more appealing environment for international investors. Brazil is making substantial investments in the development of new infrastructure, including the construction of airports, ports, and highways. It is anticipated that these investments will stimulate economic growth by enhancing productivity, establishing employment opportunities, and enhancing transport and logistics. The international companies that have long sought to expand into Latin America's largest economy and tap into its lucrative consumer market of more than 200 million people have shown a surge of interest in Brazil as a result of the efforts that have strengthened its competitiveness and boosted private sector development. This is due to the fact that it is the source of approximately half of the region's wealth. The United States is a significant source of foreign direct investment (FDI) in Brazil and is also one of its largest exporters. Although the Covid-19 pandemic had a significant impact on the country, it also encouraged numerous businesses to update their procedures, including the implementation of electronic documents for a broader array of business operations. Historically, the most advantageous locations for conducting business in Brazil have been São Paulo and Rio de Janeiro, which are situated in the southeast area of the country. In recent years, additional locations have emerged as dynamic centers for entrepreneurs who are interested in establishing businesses in the country. Florianopolis and Curitiba are currently the leading cities for entrepreneurship, as per research conducted by the National School of Public Administration (ENAP) in 2022.

Potential investors must possess a comprehensive comprehension of the nation's economic framework


As business regulations and standards are intricate and subject to frequent modification.
The central bank of Brazil, the Banco Central do Brasil, is responsible for the active monitoring and regulation of all foreign exchange transactions that involve the movement of money in and out of the country. A CNPJ number, or corporate taxpayer identification number, is mandatory for non-residents who possess specific properties or rights within the country.
Although Brazil is amenable to foreign investment, there are several sectors that are either government-regulated or restricted to nationals. These consist of financial institutions, press and broadcasting services, airlines with domestic flight concessions, postal services, private security, transit, and nuclear energy. The Brazilian bureaucracy is characterized by its numerous, intricate strata of government departments and agencies, which can make it intimidating to navigate. A lack of comprehension of these processes can result in costly operational delays and a rapid increase in administrative costs. In Brazil, success necessitates adaptability and the ability to promptly address any modifications. Read our article on the top challenges of conducting business in Brazil to gain a better understanding of the potential pitfalls. The complexity of Brazil is partially attributable to the country's history of comprehensively safeguarding local businesses and their employees, which has led to a proliferation of local rules and regulations. Another significant factor is the tax environment in Brazil, which is characterized by a variety of taxes imposed at each level of government. Consequently, tax rates can vary from state to state and from city to city. Another significant issue is corruption. Although there have been evidence of progress in recent years, the nation maintains a reputation for unethical business practices. In order to mitigate any emerging corruption risks, companies operating in Brazil must actively promote transparent and ethical business practices, implement robust anti-corruption measures, and remain vigilant.

In Brazil, financial matters can be challenging to navigate


The process of opening a bank account can be time-consuming and challenging. This is a common challenge for foreigners, as native staff are not accustomed to interacting with expats. A residence permit that is valid for a minimum of 12 months is typically required to establish a bank account in Brazil. In order to establish the proposed account, you will be required to present your permit, a photo ID, a tax ID number (CPF), and verification of income at the bank. The taxation system in Brazil is widely regarded as exceedingly intricate due to its dependence on the structure under which an organization is registered and its revenues. At present, the Corporate Income Tax (CIT) rate is 15%, with an additional 10% surtax. Brazil's legislature is currently considering a Value-Added Tax (VAT) reform measure as of October 2023. The proposed legislation will consolidate nine distinct national taxes into a single VAT rate. Additionally, the tax plan will be in accordance with a state-level tax on goods and services, which will establish a 17% tax limit. Additionally, sales tax will be eliminated on a variety of essential goods. The multilateral instrument (MLI) associated with BEPS has not been signed by Brazil. To date, it has resolved the individual amendments of each of the existing double-tax treaties by utilizing new bilateral ones that were provided by the BEPS Project. In September 2018, the nation became a "late adopter" of the Common Reporting Standard.

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