What Small Businesses Should Know About Influencer Selection

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This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have  carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models  Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results  of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...
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The Benefits of American Corporate Presence in Brazil

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Global businesses that expand to Brazil get a lot of benefits, like access to a large consumer market, a variety of market opportunities, well-developed local infrastructure, and profitable trade opportunities with other countries.

Latin America's biggest economy

Brazil has the fifth-largest population in the world, and its middle class is growing very quickly. This means that the country has a huge customer market. This huge and varied consumer market opens up a lot of great business possibilities for companies from all over the world that want to reach new customers in the country.
Many different market chances
Foreign companies can invest and do business in Brazil's broad market in a number of ways.
For example, Brazil has been a world leader in agriculture for a long time thanks to its warm temperature and rich natural resources. There are also opportunities in other national areas, like energy, mobile app development, and financial tech, which are all growing at very fast rates.

New transportation and infrastructure sites


Businesses that move items within and outside of Brazil can benefit greatly from the country's strong infrastructure and transportation systems. Local businesses can use 175 sea and river ports, a lot of big, well-developed roads, including one of the world's largest and most extensive highway systems, and a lot of different rail systems. This strong network of roads and bridges makes doing business across the country easier and makes it possible to trade with other South American countries.
Access to international trade
Companies from outside of Brazil can trade profitably with ten other Latin American countries that are part of the Southern Common Market (MERCOSUR) trade group. Four founding member states Argentina, Brazil, Paraguay, and Uruguay can trade goods duty-free with each other. Trade with seven linked countries Bolivia, Chile, Colombia, Ecuador, Guyana, Peru, and Suriname also has lower tariffs. Brazil is also a part of the BRICS trade group, which is made up of Russia, India, China, and South Africa. Together, they make up more than 25% of the world's GDP and 42% of its people. This alliance hasn't set up any major free trade agreements between its member countries yet, but if they can do that in the future, it would be a great way to reach the big populations of those countries. Even though there are many good things about doing business in Brazil, foreign companies that want to grow there face big problems, such as a lack of skilled workers, high entry costs, complicated entity formation processes, and a tax system that is notoriously hard to understand.
We'll go over each of these problems in more depth below
lack of skills
A study by the Korn Ferry Institute says that by 2030, Brazil will have a 15.8 million worker shortage across all skill levels. Brazil has a lot of programs in place to help fill the skills gap and boost the country's growth potential, but the skilled labor market is still very competitive.
Many international companies that do business in Brazil put in extra work to make their benefits packages competitive and fit the needs of Brazilian employees so they can hire and keep the best people in their field.

It costs a lot to start a business


In Brazil, you don't need a certain amount of money to start a business, but it costs a lot to get the licenses, fill out the paperwork, and get checks from local, state, and federal officials. The cost of registering a company for the first time is pretty low—an average of about R$2,500 (US$520), though this can vary by area, industry, and type of entity. Taxes, municipal licenses, and annual registry fees that range from 4.9% to 13% of income per capita, on the other hand, are very expensive for foreign businesses. There are also fees of up to 3% of the property value that must be paid to buy, sell, or register business property. When you add up all the costs, setting up a business in Brazil is a very expensive process.
Not very easy to do business
Brazil's impressive economic growth over the past few years has not kept up with the reformation of entity establishment processes. Because of this, the registration process is still a big pain for foreign companies that want to enter this market. It takes about 119 workdays and 11 processes on average to start a business in Brazil. The World Bank's Ease of Doing Business study says that starting and running a business in Brazil is the 124th easiest thing in the world out of 190 countries. Complicated tax system: Brazil is known for having one of the hardest and most complicated tax systems in the world. Because it is not unified, tax laws are very complicated. Each of the 26 states and over 5,000 cities and towns has to make their own tax rules. Because things are so complicated, there are tens of thousands of rules at every level of government. There are big fines for companies that don't pay their taxes. Depending on the situation, the fines can be 20% to 150% of the missed tax amount. Many foreign companies work with a global growth expert, like an employer of record (EOR) in Brazil, to make sure they don't take any risks and follow Brazilian tax law when they enter the market. It's very hard to understand Brazil's complicated tax rules and procedures for setting up a business. Partnering with Velocity Global will help you do well.

Velocity Global's Employer of Record (EOR) solution makes it easier to expand to Brazil and other countries around the world


By making sure that changing tax and labor laws are followed and getting rid of the need to set up a company. With our EOR option, you can quickly hire a local team, easily move employees, find new ways to make money, and reach new customers in Brazil without having to deal with legal issues and red tape. A Brazilian company called RADAR is the only one that can bring goods into the country and clear them. It is against the rules for a foreign company to handle the processing of the goods. Because of this, having a Brazilian company lets foreign businesses handle their imports directly, without going through an importer of record (IOR) or a distributor. International companies can keep control of their marketing mix and brand image in Brazil thanks to a Brazilian company that makes it possible to keep the import and delivery in-house. If they didn't have this control over import and distribution, they would have to go through a third party that could change how they talk about and place themselves.

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