What Small Businesses Should Know About Influencer Selection

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This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have  carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models  Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results  of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...

U.S. Companies Revolutionizing Brazilian Industries

 Only 25 years ago, 66% of people in rural Brazil and 38% of people in urban Brazil lived below the poverty line. Companies from all over the world still find the country to be a very attractive place to invest. People are still optimistic about Brazil, even though there are ongoing corruption problems and economic uncertainty, and even though it is one of the hardest places in the world to do business. Brazil is still the best place for US companies to invest in Latin America. For more than one hundred years, the two biggest economies in the Americas have worked together in business. In fact, the American Chamber of Commerce in Rio de Janeiro is the oldest in Latin America, and trade goes both ways and is very large and varied. The US is still one of the main places where direct investment comes from in Brazil. In 2014, the most recent year for which data is available, the Brazilian Central Bank said the US had the biggest single-country stock of FDI in Brazil, worth US$112 billion.

Brazil is a "must play" market for US companies because it has more than 200 million people, which is almost 3% of the world's consumers


In 2016, the US sent 16% of all goods brought into Brazil, making it the second-largest exporter of goods after China. Germany, Argentina, and South Korea came in at the top of the list. Also, the US sells a lot of services in Brazil; in 2016, US goods sent there were worth almost $25 billion. Brazil is a good place for US companies to start doing business in South America because it borders 10 other countries. Just keep in mind that people there speak Portuguese, not Spanish. Businesses in the area are happy for US companies to come in and work with them. One way for a US company to get into the Brazilian market is to partner with a local business. The local business can help the US company understand the complicated rules and laws, and the government is said to like this kind of arrangement. But if you want to do business in Brazil, you need to know a lot about the country's distribution system, government procedures, employee benefits, environmental laws, and complicated tax system. You also need to know about the "custo Brasil," which are the direct and indirect costs of doing business. The US Olympic Committee says that for the Olympics in Rio, they set up a store for Team USA. To begin, it had to set up a business, which according to local rules required a Brazilian president. To do this, they chose a lawyer from a firm in Rio. Adecco, the store's sponsor, helped them hire people by making sure there was a strict mix of locals to foreigners. It was also necessary to deal with a sales system that had to send real-time tax returns to the government, as well as store records and customer receipts. They said the last problem was getting the goods into Brazil because packages often get held up in customs for months. It cost more for buyers to buy things than it would cost in the US after all the problems were fixed.

In addition to having to deal with high tariffs, US businesses have to deal with a complicated legal system and customs processes


This is because the Brazilian government buys the most goods and services from the US.
Don't forget that Brazil is not a member of the WTO Government Procurement Agreement. When Brazilian companies bid on government contracts, they often get "margins of preference." If US companies don't have a strong foothold in a country, either through partnerships or a subsidiary, they may lose out on business opportunities. Also, keep in mind that Brazil does have a reputation for being crooked. "Operation Carwash" has found a complicated web of corruption in the public sector, fraud on contracts, money laundering, and tax cheating that come from routinely charging too much for government work. But the fact that the investigation is going on shows that Brazil wants to fix its image and take steps to improve its place in the world. Labor rules are hard to understand, though, which may be the biggest problem for US companies that want to do business in Brazil. There is no such thing as "employment at will." Brazilian labor laws are notorious for being rigid and overprotective of workers, with the idea that workers are the weakest link in the employment relationship. These laws also put a lot of taxes on salaries and require workers to get a lot of benefits, like social security, paid vacations, and a Christmas bonus. Brazil's President Michel Temer has given the green light to the central government to work on labor reforms. The government has had to deal with opposition and heated arguments, but the change went into effect in November 2017. Their goal is to cut down on labor costs and risks by a large amount. This could help companies make more money, which should lead to a lot more jobs. Don't be scared by any of that, though. Brazilian business is a huge chance for US companies that want to grow their reach internationally, and US companies have been doing well there for many generations.

Exxon Mobil has been in business in Brazil for more than one hundred years, making it the oldest oil and gas company that has always been in business


Chevron is also there, taking advantage of the oil and gas business's growth. Another big area for US business that does well is cars. Both General Motors and Ford have stable market shares in Brazil. Because people in Brazil are so interested in technology, UB set up a research arm in 2010, and GE opened a global research center in Rio in 2014 with the main goal of doing research and development. Apple is, of course, also there, but it will be hard for them to sell their goods there because most electronics in Brazil are heavily taxed. Today, the best chances are in infrastructure, energy, healthcare IT and medical equipment, services, and aviation and defense. People in Brazil are also very interested in technology, and the country is a great place for tech start-ups. US companies can do well doing business in Brazil as long as they know what the obstacles and risks are. For a good market entry, look for help from people who live in the area. TMF Group knows the area well enough to help you get through these tricky situations. Talk to us if you want to start a new business in Brazil or just make it easier for the US and Brazil to work together. Find out more about the TMF Group in Brazil.

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