What Small Businesses Should Know About Influencer Selection

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This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have  carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models  Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results  of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...
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Visa Waiver Program: A Guide to Countries Eligible for Visa-Free USA Travel

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Generally speaking, foreign citizens who enter the country via the Visa Waiver Program (also called ESTA) are not permitted to change their status to permanent residence (green card holder). Adjustment of status is specifically prohibited for a foreign citizen accepted under a Visa Waiver Program as a nonimmigrant without a valid visa. However, VAWA-based applications and the close relatives of U.S. citizens are exempt. Those who apply under the federal Violence Against Women Act (VAWA) are likewise exempt from these limits.U.S. immigration law grants enormous perks and allowances to immediate relatives. Adjustment of status for participants in the visa waiver program is therefore a unique advantage that is only offered to close family members.Many foreign relatives of citizens and lawful permanent residents of the United States travel impulsively for business or pleasure on the Visa Waiver Program (VWP). It also boosts business traveler spending when they are in the United States.

The VWP (enshrined in INA § 217) permits foreign nationals of specific selected nations to enter the United States as visits for a maximum of 90 days without the need for a visa.


Before visiting the United States, travelers register online with the Electronic System for Travel Authorization (ESTA). As a result, ESTA and VWP are frequently used synonymously. A B-1/B-2 entry for business or pleasure is comparable to the brief visit. The visitor must fulfill specific conditions in order to enter under the VWP, and they usually have to give up their right to challenge their expulsion from the country.By submitting Form I-485, Application to Adjust Status, foreign nationals who are already in the country and have access to an immigrant visa can usually change their status to permanent residence (green card holder). There are three main requirements to change status, even though eligibility for permanent residence entails additional conditions. Typically, the candidate needs to:For many family-based applicants, the third of these criteria is the most challenging. The Form I-130, Petition for Alien Relative, is the immigrant visa petition that must be granted and current for the majority of family preference immigrants. Family preference immigrants typically have to wait a while because there is an annual cap on the number of visas issued. Stated differently, it could require many years for the petition to be approved and then another few years for the visa to become obtainable. The wait can be ascertained by petitioners and beneficiaries by consulting the monthly visa bulletin published by the U.S. Department of State.

However, this restriction on number never applies to immediate relations.


Parents of U.S. citizens, the spouse, and single children under 21 are considered immediate relations. There is always room for an immigrant visa (green card). As a result, status adjustments are more easier for close relatives.Using the Visa Waiver Program to enter the US is considered a legal admission. Nevertheless, the legislation that established the Visa Waiver Program also prohibits applicants from modifying or adjusting their status. Most VWP participants are therefore unable to change their status.USCIS provided clarification on this misunderstanding in a policy document published in November 2013. The policy memo directs USCIS personnel to handle cases pertaining to adjustment of status submitted by close relatives who were initially admitted to the country through the VWP. Applications for I-485 submitted after the allotted 90 days of admission fall under this category as well. The memo makes clear that USCIS has the option to provide adjustment of status rather than report cases to Immigration and Customs Enforcement (ICE), even while it acknowledges ICE's jurisdiction to remove VWP overstays. Adjustment of status applicants should be aware of another rule when filing Form I-485. Unless otherwise specified by the policy, USCIS will process the I-485 application before referring it to ICE. It should still be a legitimate factor for adjustment of status for those who came through the visa waiver entrants, even though USCIS no longer utilizes the 90-day rule to automatically presume visa fraud. If someone breaches their nonimmigrant status or acts in a way that is inconsistent with that status within 90 days of entrance, that person is presumed to have committed visa fraud under these standards.The Intent to ImmigrateIt is not possible for someone to seek for permanent residency while in a temporary status, like the Visa Waiver Program. This is the problem. If the visitor's intentions changed while they were in the United States, there may be suspicions that

they gave false information about their genuine motivation for traveling.


An entry into the VWP who, for instance, files an application for adjustment of status a few days after arriving in the US may be subject to suspicion of visa fraud. While it is conceivable, it is less likely that someone would decide to make the trip a permanent one rather than just temporary. Many lawyers advise their clients to wait at least ninety days following entrance before changing their status because of this.Changing the Status Using a 90-Day Observation
The visit under the Visa Waiver Program is limited to 90 days, which presents a problem. For applicants to the Visa Waiver Program who are family relatives and remain longer than the ninety-day period, the USCIS policy note allows for a status modification. Therefore, following the ninety-day period, many lawyers advise their clients to make an application for an adjustment of status. But every applicant has a different situation. Please speak with an immigration professional for advice unique to your circumstances.Form I-485, Application to Register Permanent Residence or Adjust Status, is rarely submitted by green card applicants on its own. Typically, when filing Form I-485, USCIS requests the inclusion of multiple other paperwork. Typically, a family-based adjustment of status package consists of:

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