What Small Businesses Should Know About Influencer Selection

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This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have  carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models  Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results  of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...
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Economic Revival in the USA and Canada A Business Perspective

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In previous parts, we explored vulnerable populations and their varying levels of risk during disasters. Vulnerable groups, like women, elders, and immigrants, are disproportionately affected by disasters and their aftermath. As a result, strategies addressing post-disaster recovery must take into account these disparities in impacts and results for different groups. Women. Women are disproportionately affected by disasters, with a significant proportion (70%-80%) losing their lives in the 2004 Indian Ocean tsunami in Indonesia, Sri Lanka, and India. Additionally, they are more vulnerable in the aftermath. Women's basic human and land rights are often disregarded, contributing to their vulnerability. The Reconstruction of Aceh Land Administration System project, which aimed to aid in post-tsunami reconstruction in Aceh and North Sumatra, found that the tsunami disaster put women in precarious positions, threatening their livelihoods and assets due to inconsistent recognition of their land and property rights. Women experienced difficulties registering and acquiring title documents for inherited claims. It's vital to consider people's land ownership, regardless of gender, when planning relocation and asset compensation.

Certain cultural behaviors significantly disfavor women. Following the

2010 flooding in Pakistan, many women experienced financial and familial constraints, limiting their access to traditional relief such as food, medical care, and sanitation. Many women did not have national identification cards, making them ineligible for relief initiatives that required them.Women and girls who are economically disadvantaged or marginalized due to race, culture, or belief suffer higher risks of psychosocial stress, long-term displacement, home and job loss, and chronic poverty compared to men. Following disasters, there is typically an increase in domestic violence, alcoholism among men, and teenage marriages, which can violate women's and girls' rights and prevent them from seeking necessary support. Inclusive planning is crucial for efficient disaster recovery and reconstruction, as there is increased acknowledgment of the unique requirements of women during disasters. Gender-blind responses to disasters can prolong inequality and hamper restoration efforts.Women are vulnerable during and after disasters, but they are not the only victims. Research shows that women may drive change during and after crises. After the 2015 Nepal earthquake, women played a crucial part in reconstruction efforts. Some women were trained as masons to repair and reconstruct buildings, infrastructure, and cultural monuments using earthquake-resistant techniques.Seniors. Older folks are more vulnerable to disasters' physical, emotional, social, and economic effects than younger people. Individuals with poor physical or cognitive abilities, chronic illnesses, or caregivers for.

Older individuals are more prone than younger ones to face serious health difficulties

Preexisting health conditionsLow-income countries. Low-income countries struggle to manage risk and ease recovery, especially at the local level, because to limited resources and preparedness. Insufficient budgets. Many regional governments lack adequate funds for catastrophic catastrophes, exacerbating their negative impact on society. Developing Asia incurred around $135 billion in damage, accounting for more than 25% of the global average (Asian Development Bank 2021). Figure 2.2 demonstrates that disasters pose a significant burden on countries in Asia and the Pacific. Thailand's 2011 floods resulted in $46.5 billion in damages and losses, requiring the government to spend 5% of its yearly earnings (World Bank 2012). The Solomon Islands experienced an 8.1 magnitude earthquake and tsunami in April 2007, causing 95% of the government's budget to be lost. This caused a temporary liquidity problem until donor aid arrived. Asian and Pacific governments have significant financial burdens for disaster relief and reconstruction.Local institutions in low-income and lower-middle-income nations face limited human resources and technical capability, hindering their ability to respond quickly and integrate resilience into local initiatives. As a result, their ability to cope with calamities is much inferior compared to better-income countries, resulting in greater mortality rates. Additionally, a lack of economic resources exacerbates these constraints. Governments in low- and lower-middle-income nations lack the necessary capacities, emphasizing the need for private sector support. This section examines how the private sector contributed to post-disaster reconstruction efforts.During a disaster, even minor conditions can quickly become serious, impacting recovery and survival efforts. Disasters can disrupt home care services for older adults, including meal delivery and medicine distribution.

Furthermore, older adults frequently have deep emotional attachments to their homes

And communities. Although attachment is important, it can be detrimental if individuals are hesitant to evacuate or migrate during times of high-level danger, putting their own safety at risk. People with limited economic resources or who are socially isolated are more vulnerable (Brasher 2020). Seniors face physical limitations that younger groups do not have. Older people with hearing impairments or cognitive challenges may fail to understand and follow directions. Disasters can overwhelm individuals, particularly those who struggle with mobility, long lines, or noisy shelters. If an elevator fails, persons who use wheelchairs, canes, or walkers may be unable to access steps. dependents are more vulnerable. Furthermore, elderly persons who require home care, have limited social support, or are subject to power shortages have additional obstacles. Older persons are more vulnerable to health difficulties caused by severe temperatures, especially during protracted disruptions to local electricity or gas services (Centers for Disease Control and Prevention, n.d.).

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