What Small Businesses Should Know About Influencer Selection

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This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have  carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models  Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results  of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...
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The Rise of Green Businesses in the USA

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The new European position was established with the Versailles Declaration in March 2022, followed by the Granada Declaration in October 2023. These declarations added political fuel to the concept of European sovereignty. The Declaration expressly commits to fully developing the Single Market in all of its dimensions and addresses critical Single Market issues including as trade, crucial raw commodities, semiconductors, and digitization. Economic security is critical in determining the future of the Single Market. The EU is working on a new framework, which will be adopted in June 2023 via a Joint Communication between the European Commission and the High Representative. The goal is to create a balance between reducing risks and preserving economic openness and vitality. In addition, in January 2024, the Commission issued a detailed Communication outlining five critical steps targeted at improving the EU's economic security. 

A range of factors, both internal and external, influence the Single Market's growth and progress. 


The exterior dimension is inextricably tied to the Single Market's relations in terms of trade, investment, and population mobility. This component has gotten more complex as a result of the widespread adoption of sanctions, export controls, and limitations, as well as increased scrutiny on investments. These policies have a considerable impact on the Single Market, highlighting the importance of its external interaction. At the same time, it is critical to prioritise building the EU's technological and industrial basis within its borders. It is critical to highlight and strengthen this aspect.Despite external threats, it is critical to prioritise the completion of the Single Market in important areas. It is obvious that the EU must emphasize the creation of a strong European industry in order to maintain its position on the world stage, especially in the face of economically assertive global powers. These programs seek to improve FDI screening, reinforce export controls for dual-use technology, assess risks associated with outbound investment, stimulate R&D in dual-use technologies, and provide guidance on research security plans at the national and sector levels. The EU has created and implemented a variety of solutions to address these complex difficulties, concentrating on both international and national dimensions. Some of the measures in place include the Critical Raw Materials Act, the European Chips Act, and the Net-Zero Industry Act. Additionally, there are tools such as export controls and the Single Market Emergency Instrument. In addition, other strategic measures have been established, such as the Anti-coercion Instrument, the Foreign Direct Investment Screening Regulation, the Toolkit for Combating Foreign Research and Innovation Interference, the 5G Toolbox, and the Global Gateway. 

Every one of these measures is designed to maintain the Single Market's integrity while also increasing its resilience and competitiveness on a global scale.


Fragmentation is a phenomenon that is projected to increase in the future, while the rate of increase is unknown. It is critical for EU officials to actively confront and navigate this process in order to mitigate any negative economic impact and maintain the established international order, all while guaranteeing the Union's economic security. The European Union is currently at a critical juncture, coping with a variety of economic issues that necessitate a coordinated and well-thought-out response. It is critical to recognize the evolving nature of foreign economic security threats. These threats include predatory investments, economic dependence, technical theft, and cyber threats. To preserve the EU's resilience, economic competitiveness, and interests, a comprehensive approach is required. Furthermore, it is critical to evaluate further initiatives that must be taken in addition to those previously undertaken by the EU. An important step in this direction would be to establish an Economic Security Council within the European Union Council. This proposal intends to encourage all Member States to designate an Economic Security Minister, following Japan's ground-breaking action in August 2022. The purpose is to encourage coordination among ministries on economic security issues inside each country, with a direct link to protecting and enhancing the Single Market. This strategic decision is critical, as it provides a significant instrument for addressing economic security concerns while also protecting and strengthening the Single Market from external threats.

When it comes to technologies that need to be "de-risked," we must look beyond the current areas of focus, such as semiconductors, artificial intelligence, quantum computing, and biotech.


This is highlighted in the European Commission's list of critical technologies, which was published on October 3, 2023. Expanding the list to encompass a broader range of technology is critical, as is developing more rigorous risk assessment procedures. The active participation of the private sector is critical to this goal, since it fosters a collaborative environment in which possible risks may be identified and addressed effectively. Improving coordination at the European level is critical for export controls. A unified European-wide strategy is critical as the scope of export controls increases beyond traditional military and dual-use commodities. Coordinating efforts prevents individual Member States from potential reprisal while also benefiting the private sector by providing clear and open procedures. Another critical factor in protecting the Single Market is guaranteeing the strength of supply chains. In addition to efforts to bring vital industrial inputs back to the EU or build favorable alliances, the EU must take significant actions concerning the The European Union's enlargement process is dependent on candidate countries fully completing the Copenhagen criteria. Of all these considerations, the rule of law is the most important. It is required for both entrance and full participation in the single market. An effective rule of law ensures that all rights mentioned in EU treaties are effectively exercised within a framework that respects and enforces legal obligations and standards. This, in turn, contributes to the establishment of a solid foundation of trust, which is critical to the EU's operational success and the integrity of the Single Market.

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