Supply Chain Manager

This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have  carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models  Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results  of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...

According to the hypothesis, network size is crucial to take into account, but it is not the only aspect and trustworthiness was evaluated better throughout the questionnaire in terms of big network and high follower counts. Furthermore established by the data was the lack of correlation between follower count and influencer credibility in assessing their legitimacy. Returning to the body of research on the Uppsala model and how degree of commitment in a market determines the importance within networks However, when it comes to foreign influencers, the consumers do not have the same understanding about the foreign influencers therefore a bigger network was more important for the respondent to view as trustworthy than with local influencers. Thus, whether this assertion proved to be accurate or not is per definition of node centrality; hence, the statement was proved false whether it was decided by a great following or not. The degree of a success a company has in acquiring market pre...

the online world. Add water in the form of fans and watch sponsors ascend. Cha-ching, financial freedom! A business dictionary defines an influencer as someone who, via their own authority, knowledge, position, or relationship, can affect the decisions of others. In marketing, media (including news and journalism, as well as social media), the influence is growingly crucial. Particularly in the era of information technology and social networks, which fundamentally alter the face of both marketing and media, influencers are growingly crucial. Essential is the identification of influencer, that is, a personality that shapes the opinions of the follow-up groups significantly. Right now, media effectiveness or marketing communication depends much on the study of the most powerful personalities of a given user category. Therefore, not only on the Internet but also on social networks, blogs, or other platforms there are several lists of people who influence other users. Influencers resemble...

Collaborating with influential persons on social media platforms in order to promote products and services to their loyal and active followers is an example of what is known as "influencer marketing." The capacity of influencer marketing to tap into niche markets, develop trust and authenticity, and give costeffective advertising options are all factors that contribute to the  impact that it has on the expansion of small businesses. Influencer marketing is particularly effective at creating authenticity and trust in addition to its ability to target certain niche markets. Because followers view influencers as credible authorities, the recommendations that influencers make carry a significant amount of weight. When a well-known person  promotes a good or service, it has the potential to have a significant impact on customer behaviour, which in turn drives purchasing decisions and loyalty to brands. Small businesses can capitalise on the trust and rapport they already have deve...

 Our paper adds to the body of knowledge on online advertising auctions. Recent research in this field investigates learning in repeated auctions (Balseiro and Gur, 2019; Kanoria and Nazerzadeh, 2020; Nedelec et al., 2022; collusion; Decarolis et al., 2020; discriminatory effects; Celis et al., 2019; Ali et al., 2019; Nasr and Tschantz, 2020; stochastic quality scores;  Ostrovsky and Skrzypacz, 2022) Rather, under a particular information structure and with parallel sales channels, we aim to compare auctions with other allocation systems. Therefore, our methodology differs from Bar-Isaac and Shelegia (2022), who evaluate auctions and auto- bidding systems in a single market with exogenous restrictions to the capacity to guide and to price discriminate. In their 2022 paper Motta and Penta investigate a model of focused bidding when the quantity of organic search results is fixed. Sponsored content in their environment could replace natural knowledge when the same company wins b...

A article provides a comprehensive understanding of how opinion leadership and parasocial ties affect follower buying intentions. Empirical studies from 409 online users of two Instagram accounts confirm the complimentary impact of thought leadership and parasocial relationships in influencer marketing. While narrative posts boost effects, post elements aid to regulate  these ones. Correspondent inference increases the value of a parasocial relationship; opinion leadership has no effect at all. Emphasizing the need of the social component of influencer marketing, this research enhance knowledge of and practice of it. Farivar and company  mates  comes Examining data they collected in Ho Chi Minh City, the writers of another paper considered the possibilities for social media influencer marketing. Influencers found that customers' buy intents are much influenced by four factors: consumer involvement, product relevance, content quality, and influencer trust; they also enjoy ...

While middle class people have begun to embrace fresh ideas about luxury consumption driven by desire and not a basic requirement, tea was largely consumed by royalty and upper classes. Consequently, the tea industry was growing rapidly in England, and Josiah knew better than anyone else that only the Queen would have more influence on the market. The public wanted to live like nobility, and Wedgwood soon gained the upper hand by tying his Queen's Ware with luxury with mass-produced fairly priced items to the common public. After that, he would keep running marketing efforts, introduce direct mail, provide money-back guarantees, free delivery, buy one get one free, and design illustrated catalogs. Steve Jobs  combined design, technology, and art to change our viewpoint on consumer electronics and brand promotion. He was among the richest people in England when he passed away in Olivier Rousteing of Balmain delivered luxury to the public with his 1.6 million fans and happy band of s...

A paper offers a thorough knowledge of how parasocial relationships and opinion leadership influence purchasing intentions of followers. Empirical research from 409 online followers of two Instagram accounts verifies the complementary effects of thought leadership and parasocial ties in influencer marketing. Post elements help to control these effects; narrative  posts increase impacts as well. Correspondent inference enhances the impact of a parasocial relationship; opinion leadership has no effect at all. Emphasizing the relevance of the social component of influencer marketing, these research advance knowledge of and practice of it. Farivar and associates 2020 Using data they gathered in Ho Chi Minh City, the authors of  another report looked at the opportunities of social media influencer marketing. Influencers discovered that four factors—consumer involvement, product relevance, content quality, and influencer trust—significantly influence consumers' buy intentions; they ...