What Small Businesses Should Know About Influencer Selection

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This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have  carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models  Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results  of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...
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How Influencers Can Build Trust for Small Business Brands

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According to the hypothesis, network size is crucial to take into account, but it is not the only aspect and trustworthiness was evaluated better throughout the questionnaire in terms of big network and high follower counts. Furthermore established by the data was the lack of correlation between follower count and influencer credibility in assessing their legitimacy.

Returning to the body of research on the Uppsala model and how degree of commitment in a market determines the importance within networks However, when it comes to foreign influencers, the consumers do not have the same understanding about the foreign influencers therefore a bigger network was more important for the respondent to view as trustworthy than

with local influencers. Thus, whether this assertion proved to be accurate or not is per definition of node centrality; hence, the statement was proved false whether it was decided by a great following or not.The degree of a success a company has in acquiring market presence in the overseas market depends on the credibility of an influencer

As indicated in above the credibility is significantly


influencing the success that a company had in acquiring market presence in a foreign market, as acquired by the gathered data. Influencer credibility came up as more crucial than follower count or size of influencer network. Considering the commitment component of the Uppsala model and the great relevance of connections inside networks. Emphasize even more the need of generating opportunities in other countries. The questionnaire results revealed that

reliable influencers involved in network interaction are credible and have a wider influence than only their own size. Consequently, this argument proved accurate. Source credibility dictates whether a company standardizes or modifies its influencer marketing abroad. In order for the consumers to be able to both relate to the influencer and the brand, the fourth

proposition has a similar conclusion to P3 in that credibility is very important as gathered via the collected data and as the local influencers that the local consumers can relate to and have a bond with are the ones they view as credible. As the literature clearly shows, customer he brand. Implications for Theory Theoretically, this report implies that waers purchase

judgments based on the gathered data


This can thus have bearing on both social networks. Based on this study, influencer networks in international markets were used to establish trust between a brand, influencer, and customer by means of interactions. This connects also to the findings on the significance of localization in international influencer marketing. As coreferred choice, it was rather

connected with the credibility feature. The choice of influencer was much influenced by credibility; however, as the data shows, it is difficult to reach without the help of local influencers and some market adaption in the environment of which the brand was founded.
Advice for Next Studies Like the second interview, the suggestions for next research would be

to investigate a bigger sample consisting of specialists in the field of marketing at a company functioning in many markets. Just using interviews; yet, a bigger sample would be fascinating to observe. In terms of how they employ influencer marketing, standardize or adapt to foreign markets as well as the difference in importance when it comes to node centrality, compare how numerous smaller businesses with low worldwide footprint and larger corporations with a

global presenceI t would also be interesting


to limit the research to a cross-country comparison between two nations instead of a broad analysis as the one carried out. Different brands use influencer marketing, so factors would be able to be compared in a different way between their operations Constraints Any study project has always limits that should be taken under account. Since the company in issue is owned

by a well-known Swedish influencer, the strategy with this research from the beginning was to cooperate with a specific business and grasp their internationalization process and how influencer marketing plays a part in their varied regions. When that did not work out, the researcher struggled to locate suitable samples to investigate, with the intention of conducting

interviews with individuals in various marketplaces, for the same or different brands, who deal with influencer marketing. either from the two interviews' gathered data as well as the questionnaires. Every academic inquiry and argument included the idea of credibility as, regardless of the subject or question, credibility was engaged in some sort or another. More

Conclusion

importantly than many other variables, including network size, foreign vs. domestic influencer etc., was credibility. Local influencers were commonly chosen because of their credibilitythat which consumers have from an influencer they know about and trust. This prevents the employment of foreign influencers since ignorance of them results in lack of credibility. As seen by theAs can be seen only two samples in the form of interviews were able to be

collected, which has limited the study. Instead, this was combined with consumer opinions. As can be seen through the results and analysis, the data for the interviews is clearer in a marketing sense, as the respondents do not all have the required knowledge. Therefore, the sample is a limitation for this study. Another limitation was when the final interview was conducted, which was the day before the thesis deadline, due to unforeseen circumstances

that the researcher was unable to control, which was partly explained in the methodology. Therefore, more time could have been put into analyzing the interview data for the second interview.has always limits that should be taken under account. Since the company in issue is ownedlocalization in international influencer marketing. As coreferred choice, it was rather

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