What Small Businesses Should Know About Influencer Selection

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This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have  carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models  Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results  of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...
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Canada Visa Guide for American Tourists

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 President Donald Trump and the RAISE Act advocate for a merit-based immigration system similar to the ones used by Canada and Australia. They call for the end of the diversity immigrant visa (DV) program and a significant decrease in family-based immigration paths. The U.S. immigration system is under continuous debate about how it may be reformed to protect American national security and benefit all Americans economically. Critics of the merit-based system note that this type of immigration may not be fit for the United States because it differs from Australia and Canada in many respects, including geography, size of the population, and system of governance.5 Additionally, some immigration experts argue that the DV program and family-based immigration have merit as they diversify the U.S. population and promote. A complete overhaul of the U.S. immigration to a merit-based system will not improve U.S. immigration but may instead create additional issues. This thesis revealed that although the United States Though they have flaws, DV and family-based immigration programs have great value and can be enhanced. Immigrants that enhance and diversity the United States economically and culturally are accepted by the DV program. Likewise, by investing in human capital, creativity, and entrepreneurship as well as by helping immigrants' economic integration, U.S. family-based immigrants boost the nation's economy.

This study also discovered that regular system re-evaluations and changes, highly educated



Immigrant integration services define the advantages of the Australian and Canadian immigration systems. Still, the immigration processes of Australia and Canada have flaws as well. Under both the Australian and Canadian merit-based systems, highly qualified immigrants find underemployment. Furthermore, while the Australian system generates de-factual ways of low-skilled labor employment, the Canadian merit-based system causes low-skilled labor shortages. Furthermore, when it comes to the integration and application in the United States, Canadian and Australian merit-based systems show certain challenges. For example, U.S. terrain, high population, and form of government differ from those of Canada and Australia and provide obstacles to apply a merit-based system in the United States.Considering the evaluation of the United States, This thesis suggests that the United States adopt the following changes to its immigration system to address the main issues of critics of both programs and improve the DV and family-based immigration programs: DV and family-based immigration programs and merit-based systems in Canada and Australia.Critics of the U.S. immigration system contend that family-based immigrants should be reduced in order to safeguard American national security and benefit all Americans economically.1 For this reason, there is continuous discussion on required reforms to safeguard American national security and benefit all Americans economically. Based more on family ties than on the skills they contribute to the American economy, they argue most immigrants enter the country as lawful permanent residents (LPRs). Critics also feel that the U.S. diversity visa (DV) program or green card lottery—which lets 50,000 people permanently enter to the country—should be eliminated. Though data show that the number of people accepted into the United States is modest, they contend the program is rife with fraud and raises national security issues including enabling many terrorists into the country. When compared to the overall number of immigrants admitted into the United States annually, DV program (and family-based immigration) who have engaged in terrorist acts is minimal. Moreover, some critics contend that the two immigration programs financially tax the U.S. government and economy. Under the Reform American Immigration for Strong Employment (RAISE) Act, the current government advocates refocusing the U.S. system to a merit-based immigration system comparable to those implemented by Canada and Australia. Proponents call for an end to the DV program and a significant reduction in family-based immigration paths. This thesis answers those calls.

In response to these research issues, this thesis performed a comparative study of some U.S. and other



Nations' immigration policies.5 Particularly, this study first examined and evaluated the U.S. As they are now under review in the most recent proposed legislation, the RAISE Act, DV and family-based immigration policies This study also looked at currently in use merit-based immigration policies in Australia and Canada. Under this framework, the research looked at immigration policies considering their effects on national security and economy in their individual nations. Based on levels of education and unemployment rates, the study found which of the above mentioned immigration programs—the U.S., Canadian, and Australian—have had a favorable impact on the respective economies. Regarding effects on national security, the study found and examined which immigration laws, by means of pertinent observed programs, have produced less terrorist activities by immigrants arriving to each nation. In light of proposed changes to current immigration laws, this thesis—using lessons learnt from the U.S., Canadian, and Australian immigration policies—provided a set of policy recommendations for U.S. legislators to consider as they search for answers to enhance the U.S. immigration system. Among the arguments in the literature about the DV program, one centers on whether the program really diversifies the American population. As does Ting, Wardle argues that the program combines Mexico, the Caribbean, and Central America with continental South America as one region to minimize the number of diversity visas allocated to natives of these areas to benefit prospective European immigrants.14 Similarly, Jonathan H. Wardle argues that the program combines Mexico, the Caribbean, and Central America with continental South America as one region to minimize the number of diversity visas allocated to natives of these regions.16 As does Ting, Wardle advocates for a random lottery approach that is equitable and does not look at an applicant's country of origin, nationality, or ethnicity.16 Others counter that the DV program generates diversity rather than discrimination. For instance, Andowah 

 Newton contends that the DV program improves U.S



Diversi by giving Africans who have been underrepresented in terms of immigration to the United States immigration chances17 by the same token, Anna O.Law argues that although the DV program was developed mostly to help European immigrants, such as Irish and Italians, it has had unintended consequences by benefiting different groups of people, including Africans. However, a drawback can be made to the argument put forward by Newton and Law in the current literature. Some contend that the DV program hurts African nations even if it might be helping the United States by diversifying it with African immigrants. In a post by B. Different points of view are offered as to whether the DV program really promotes diversity in the United States, and even those who believe the program promotes diversity, suggest it leads to a number of negative unanticipated consequences for the participating countries. Ikubolajeh Logan and Kevin J. A. Thomas indicate the program leads to brain drain from African countries, so hindering their development. Other academics support completely doing away with the DV program. Although Cloninger says at the beginning of her article that she will discuss the strengths and shortcomings of the DV program, she fails to consider its advantages and concentrates just on its shortcomings. Cassidy Cloninger argues that the main goal of U.S. immigration should be reuniting families since it benefits American society socially and economically and the DV program is inconsistent with that goal. Melissa Chapasca also advocates reallocating 50,000 DVs but to a merit-based point system, where points are awarded based on an individual's employment-related skills or familial ties to the United States. She does not, however, thoroughly examine a merit-based point system and thus neglects its possible negative consequences for the United States. Consequently, the arguments of Cloninger's and Chapasca lack a thorough investigation for either changing or eradicating the DV program.

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