What Small Businesses Should Know About Influencer Selection

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This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have  carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models  Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results  of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...
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The Business Recovery Blueprint USA and Canada Strategies

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With natural disasters in the Asia-Pacific area. To meet the needs of older persons, compensation and restitution solutions must be effective and equitable. Previous studies on natural hazards have mostly examined the vulnerability of children and older adults to flood disasters in a few developed countries. There is a lack of research on the susceptibility of demographic groups in developing Asian countries, despite the region's high concentration of flood victims. Children and older adults' vulnerability varies depending on their household dynamics, health status, and social networks. Further research is needed to understand the unique risks of these age groups across different countries. It's important to recognize that vulnerability is not a fixed condition and should be considered while analyzing current vulnerability. Policymakers must consider the vulnerability of older persons and children in disaster management plans, especially in developing Asian countries. Natural catastrophes.

Building resilience in urban areas is crucial for sustaining economic growth and preventing

Reversal of development progress due to natural disasters and climate change. Investing in urban resilience is crucial for dealing with natural disasters and avoiding unsustainable development patterns that lead to recurrent shocks and stresses. Resilience is the ability of systems, institutions, communities, or individuals to adapt to changing situations and preserve vital functions despite shocks. In cities, guaranteeing the resilience of infrastructure, communication networks, and supply chains is crucial for citizens' well-being. Rapid urbanization can create high-risk zones, making the urban poor especially exposed to natural disasters. Prioritizing investments in city resilience might hinder economic success and reverse poverty reduction efforts.Natural disasters have a significant impact on the Asia and Pacific area, with approximately 75% of persons affected living there (UNFPA 2018). The region is highly vulnerable to natural disasters, with statistics indicating that 18,344,410 people have lost their livelihoods and 5,357,949 have experienced damage to their homes in 2018 (UNDRR 2020). Disasters not only cause physical destruction and economic losses, but also have a tremendous impact on the lives of those impacted, especially girls and women. Research shows that during crises, girls and women endure a disproportionate cost and increased risk of abuse and exploitation. Girls in disaster-affected communities are more likely to drop out of school, leading to missed educational opportunities. Women typically take on the task of caring for their family, restoring houses and livelihoods.=Women have greater mortality rates and injuries due to inequities in knowledge, mobility, decision-making authority, and access to resources and training. Exercises or simulations can provide insights similar to post-disaster reviews if properly examined and analyzed.

The disaster management cycle is divided into three phases pre-disaster, disaster and postdisaster activities

Pre-disaster actions include prevention, mitigation, and preparedness. Disasters are defined by their impact and response. The impact varies substantially according on the sort of calamity. Earthquakes have brief impact times, whereas cyclones can continue longer. Disaster response actions, including rescue and relief, are carried out both before and after the event. The post-disaster phase involves recovery and development. Recovery refers to supporting communities in recovering to regular functioning following a tragedy. Post-disaster evaluations are vital for informing future development activities. By incorporating development into the disaster management cycle, lessons acquired from previous catastrophes can be effectively applied to future policy. These practices help control disasters and minimize risks. Despite ongoing arguments about modifying the disaster management cycle, it is still extensively employed due to its ease and efficacy.The Sendai Framework for catastrophe Risk Reduction, adopted by the United Nations General Assembly in 2015, provides a holistic approach to catastrophe management, emphasizing risk awareness and preventive measures. Countries worldwide are building catastrophe management plans based on this paradigm. Japan has implemented initiatives to improve disaster management, including early warning systems and communication. They developed a speedy and reliable information system for anticipated tsunamis, including alerts. The administration focused enhancing public awareness of tsunami threats and the need for early evacuation. These measures aim to strengthen community resilience against natural disasters. Bangladesh has achieved tremendous progress in incorporating disaster management and risk reduction into its legislation, policies, and development plans, outperforming other climate-vulnerable countries. Bangladesh's National Plan for Disaster Management from 2016 to 2020 follows the Sendai Framework, highlighting the importance of disaster risk reduction and resilience in meeting the Sustainable Development Goals. 

The country's Standing Orders on Disasters follow the Sendai Framework's commitment 

To disaster risk reduction, taking a comprehensive and inclusive strategy that is recognized globally.Implementing disaster management strategies that follow the Sendai Framework is critical for lowering catastrophe risk and impact on communities. The success of these plans depends not only on governments and international organizations, but also on the active participation of community members, especially children and women, who are considered vulnerable groups. The "Community-Based Disaster Risk Management" technique, applied in the Mekong Delta of Vietnam, is an example of effective disaster management that involves community engagement (Sjöstedt and Sturegård 2015). This strategy enables communities to analyze their own risks and devise measures to lessen vulnerability. Research suggests that including women's perspectives and needs into disaster management plans can improve effectiveness and sustainability (UNEP 2011). To construct resilient communities and lessen the impact of disasters, disaster risk reduction should be integrated into policies like urban planning and land use.(UNEP, ty decrease. have become more frequent and severe in recent years, and this trend is anticipated to continue with climate change and urbanization. By 2030, 325 million underprivileged people are expected to live in 49 high-risk countries (UNDRR and WMO 2021). Uncontrolled urbanization in high-risk locations, such as hillsides or floodplains, can pose considerable risks due to lack of planning. As a result, the urban poor, especially those in informal settlements, confront growing dangers to their safety, health, and livelihoods.

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