Posts

Showing posts from July, 2024

What Small Businesses Should Know About Influencer Selection

Image
This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have  carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models  Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results  of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...

The Growth of American Business Ventures in Brazil

Image
It is becoming increasingly significant to the global economy, as Latin America is a vast market with significant development potential. The region's real GDP growth rate is anticipated to surpass that of all other regions, with the exception of the Middle East and North Africa, by 2017. Currently, the region's GDP of $7.4 trillion accounts for 8.5 percent of global GDP.Two Significant infrastructure investments, an expanding middle class, and economic openness are generating significant business opportunities in the region. Latin American companies truly account for the majority of business in the region, despite the fact that multinational companies from outside of Latin America have a highly visible presence and receive much of the attention. In reality, Latin American corporations account for 70% of the Top 500 and 71% of the total revenues, as per our analysis of the Latin Trade Top 500. Businesses that are located within a single Latin American country are referred to a...

The Heart of Brazilian Life in the USA

Image
    The problem is, like, super complicated 'cause there's, like, no docs for that time period and the accounting stuff was all mixed up with capital-stock expenses and current expenses, you know? 66 Planters just did the math on their yearly cash flow to see how they were vibing. This lowkey made them think they were flexin' on their financial status, but it was all cap. Then like, Brazil and its metropolis, Portugal, were like always lacking money in circulation, especially in the period before 1580. This led to prac- tices like the swap of goods for services or for other stuff, payments over time and a reliance on complex credit vibes. The manager of Engenho São Jorge was like, "Yo, in 1548, this situation was like totally different, you know? But then, between 1580 and 1620, the Portuguese in Brazil started getting their hands on Peruvian silver through some sneaky contraband stuff via Buenos Aires.  The crown was like, 'Whoa, that's like 500,000 cruzados i...

American Companies Leading the Way in Brazil

Image
  Brazil is a desirable destination for companies seeking to invest in South America, as it is home to approximately half of the region's wealth. Nevertheless, the intricate business environment and exorbitant expenses can present a challenge when conducting business in Brazil. A comprehensive comprehension of the economic system and the regulations that companies must adhere to is essential for successful expansion. Brazil, officially known as the Federative Republic of Brazil, is the largest country in South America and the fifth largest in the globe in terms of size, with a territory of approximately 8.5 million square kilometers. The nation is divided into 26 states (estados) and a federal district (distrito federal), which serves as the government's headquarters and the Federal Capital of Brazil, Brasilia. Brazil boasts the eighth largest purchasing power parity and the tenth largest gross domestic product (GDP) in the globe. Consequently, conducting business in Brazil n...

The Brazilian Market: A New Frontier for American Companies

Image
  Rodrigo Pozzobon's smile is an expression of bewilderment, as if he is unable to comprehend his good fortune. It is the toothy, giddy expression of a man who has recently discovered treasure. In a sense, he has. The 35-year-old is currently experiencing a surge that has received minimal attention from his peers and even less from the global community, despite being located over 1,000 km west of Brazil's major coastal states and closer to the Pacific Ocean than Rio de Janeiro, as the crow flies. One of Brazil's soyabean leaders is Pozzobon. He could easily be mistaken for a Faria Limer, a member of the São Paulo affluent who resides, works, and plays in the city's financial district, as he was attired in crisp T-shirts and suede loafers. However, Pozzobon's origins are deeply rooted in the far-western state of Mato Grosso in Brazil. In the 1980s, his father was employed by a cooperative to work the property before establishing his own farm. Currently, Pozzobon ju...

Brazil's Top Addresses for the Wealthy

Image
  This section is all about why inequality is like, way higher in some countries than others, with like, major focus on Brazil. Secondly, it peeps at the factors that make inequality go cray cray within a country, like the stuff researchers found before and the way they figured out those factors. Lastly in this section, we gotta pick some variables to use in the decomposition in section five. OMG, check out Figure 2.1, it's like the iconic Kuznets' curve, ya know? It's like, showing how income per capita and inequality are totally connected. At first, the income per capita is hella low and everyone is broke AF. But like, as economic development goes on, some peeps escape from poverty while others don't, which like, increases inequality, ya know? This also shows that a more unequal society is not, like, def less preferable to a more equal society, ya know? Kuznets (1955) is like, so old school, fam. There are like, way more things to think about, but like, a society t...

American Firms Expanding Their Brazilian Operations

Image
One area of study that looks at multinational corporations' (MNEs) foreign direct investment looks at how learning from past mistakes affects the chance of investing more in the future. The IB literature has mostly used examples from the target country and the foreign setting to show how these things work. When everything else stays the same, the Uppsala Internationalization method says that foreign investors who have a lot of experience with the target country will probably choose wholly-owned subsidiaries (WOSs) over joint ventures (JVs) (Johanson and Vahlne, 1977). MNEs would learn a lot from their own past mistakes about how to best use local resources like workers and channels of marketing. Because they already have a lot of knowledge, MNEs won't have to buy local businesses when they first start expanding in a new area. Local owners of related assets don't seem to play a big part in any of these situations where a foreign investor decides to expand in a certain order...

Visa Waiver Program: A Guide to Countries Eligible for Visa-Free USA Travel

Image
Generally speaking, foreign citizens who enter the country via the Visa Waiver Program (also called ESTA) are not permitted to change their status to permanent residence (green card holder). Adjustment of status is specifically prohibited for a foreign citizen accepted under a Visa Waiver Program as a nonimmigrant without a valid visa. However, VAWA-based applications and the close relatives of U.S. citizens are exempt. Those who apply under the federal Violence Against Women Act (VAWA) are likewise exempt from these limits. U.S. immigration law grants enormous perks and allowances to immediate relatives. Adjustment of status for participants in the visa waiver program is therefore a unique advantage that is only offered to close family members.Many foreign relatives of citizens and lawful permanent residents of the United States travel impulsively for business or pleasure on the Visa Waiver Program (VWP). It also boosts business traveler spending when they are in the United States....

The Benefits of American Corporate Presence in Brazil

Image
Global businesses that expand to Brazil get a lot of benefits, like access to a large consumer market, a variety of market opportunities, well-developed local infrastructure, and profitable trade opportunities with other countries. Latin America's biggest economy Brazil has the fifth-largest population in the world, and its middle class is growing very quickly. This means that the country has a huge customer market. This huge and varied consumer market opens up a lot of great business possibilities for companies from all over the world that want to reach new customers in the country. Many different market chances Foreign companies can invest and do business in Brazil's broad market in a number of ways. For example, Brazil has been a world leader in agriculture for a long time thanks to its warm temperature and rich natural resources. There are also opportunities in other national areas, like energy, mobile app development, and financial tech, which are all growing at very fa...